This Cookie Policy describes how Samana Group ("we", "our", "us") uses cookies and similar technologies when you visit our website. Please read it together with our Privacy Policy.
What are cookies and similar technologies?
Cookies are small text files stored on your device when you visit a website. They are commonly used to make sites work reliably, remember preferences, and understand how visitors use the site.
We also use browser local storage to remember your cookie consent so we do not show the banner on every visit—unless you clear your browser data.
Your choices
On your first visit you can choose "Accept All" or "Essential Only". Essential cookies are needed for core functionality and security. If you choose Essential Only, no analytics or ad measurement tools are loaded at all: no Google tag (Google Analytics), no Meta Pixel and no Vercel Analytics.
Your choice is saved in your browser's local storage under the key cookie_consent, together with the date of your choice and the version of this policy. If we change this policy in a way that affects optional tools, we will ask you again.
You can change or withdraw your consent at any time with the "Cookie settings" link at the bottom of every page. When you withdraw it, we switch off the analytics and advertising tools, delete their cookies for our domain, remove the stored campaign data and reload the page.
Essential vs non-essential use
Essential cookies and storage are strictly necessary to deliver the service you request (for example language preference and storing your consent). They do not require consent under EU ePrivacy guidance in the same way as optional tools.
Non-essential cookies and scripts, such as analytics and ad measurement, are used only when you choose "Accept All".
Third-party tools
Our site is hosted on modern infrastructure (including Vercel). Third-party providers may process limited technical data when pages load. The following tools load only after you choose "Accept All": the Google tag with Google Analytics 4 (provider: Google), which we also use to measure the results of our Google ads; Meta Pixel (provider: Meta Platforms), which records page views and submitted enquiries to measure our ads on Facebook and Instagram; and Vercel Analytics, which does not use cookies.
Before the Google tag starts, we pass your choice to Google through Google Consent Mode. After "Accept All" we allow storage for analytics and ad measurement, but not ad personalisation: we do not use Google to show you personalised ads based on your visit to this site.
We do not sell your personal information through cookies.
Technologies we reference
| Name / technology | Category | Purpose | Retention |
|---|---|---|---|
| NEXT_LOCALE | Essential | Stores your selected language for the website. | Up to 1 year |
| Technical / session cookies | Essential | Security, routing, and core operation of the site. | Session or as required |
| cookie_consent | Essential (local storage) | Stores your choice (Accept All or Essential Only), the date of the choice and the version of this policy. | Until you clear site data |
| sofia_consent | Essential (local storage) | Stores your consent to chat with the Sofia assistant, required before starting a conversation. | Until you clear site data |
| Google Analytics 4 (_ga, _ga_<id>) | Non-essential (analytics) — requires consent | Aggregated measurement of traffic and navigation. Provider: Google. Loaded only after you choose "Accept All". | Cookies up to 2 years; in-product data per Google Analytics retention settings |
| Google ad measurement (_gcl_au, _gcl_aw and other _gcl_* cookies) | Non-essential (ad measurement), requires consent | Set by the Google tag to link a visit and a later enquiry to a click on one of our Google ads (conversion measurement). Provider: Google. Loaded only after you choose "Accept All". | Up to 90 days |
| Meta Pixel (_fbp, _fbc) | Non-essential (ad measurement), requires consent | Records page views and submitted enquiries so we can measure our ads on Facebook and Instagram. Provider: Meta Platforms. Loaded only after you choose "Accept All". | Up to 90 days |
| Vercel Analytics | Non-essential (analytics) — requires consent | Aggregated statistics about visits, without cookies. Loaded only after you choose "Accept All". | See Vercel Analytics documentation |
| samana_utm | Non-essential (local storage), requires consent | Remembers the campaign link (utm_source, utm_medium, utm_campaign) you first arrived from, so your enquiry can be attributed to that campaign. Saved only after you choose "Accept All"; otherwise kept only in the page's memory until you close or reload it. | 30 days |
| Ad click identifiers (gclid, gbraid, wbraid) | Non-essential (local storage), requires consent | When you arrive from one of our Google ads, the click identifier from the link can be stored and sent with your enquiry, so we can measure which ads bring enquiries. Alongside it we store the address of the page you first landed on from an ad or a campaign link (without anything after a question mark) and the time of that first visit, and the page address, time and campaign parameters (utm_source, utm_medium, utm_campaign) of your latest visit that came from an ad or a campaign link. These details are sent with your enquiry as well. Saved only after you choose "Accept All". | 90 days |
| sg_conv_sent | Non-essential (session storage), requires consent | Remembers which completed enquiries and bookings were already reported to Google Analytics in this tab, so none is counted twice. Contains only random enquiry identifiers. | Until you close the tab, at most 24 hours |
Managing cookies and storage
You can block or delete cookies through your browser settings. Blocking essential cookies may prevent parts of the site from working.
To change or withdraw your consent, use the "Cookie settings" link at the bottom of any page. Clearing the data stored for our website also brings the cookie banner back.
Contact
If you have questions about cookies or this policy, contact us at hello@samana.group.